Godrej Consumer invests Rs 100 crore in startup fund

Godrej Consumer Products (GCPL) will invest ₹100 crore to anchor Early Spring, an early-stage fund being set up by Spring Marketing Capital, a top executive said. The new fund, with a corpus of ₹300 crore, will invest between ₹5 crore and ₹20 crore in companies from seed to pre-series A stages. In addition, GCPL will offer its expertise and experience to help founders of early-stage Indian consumer startups.