How Jeff Bezos’ Amazon beat large retailers by adopting the internet in early 1990s

Jeff Bezos beat large retailers by adopting the internet in the early 1990s through a combination of innovative thinking, strategic planning and execution. At the time, most retailers were operating through brick-and-mortar stores, with very little online presence. However, Bezos saw the potential of the internet as a new sales channel and he realised that by leveraging its reach, he could offer a much wider selection of products to customers than traditional retailers could.