How Zomato-backed Magicpin is going all out on its ONDC bet

After the Open Network for Digital Commerce (ONDC) crossed 11,000 retail transactions on April 30, Gurugram-based e-commerce startup Magicpin claimed that it had a role to play in 10,000 of those transactions on that date. It came as a bit of a jolt for some in the tech ecosystem. Perhaps if ONDC participants such as PhonePe and Paytm — fintech biggies with big bucks lined up — had made such a claim, it would not have seemed out of place.