Explained | What is the Amul versus KMF controversy?

While the Gujarat-based Amul and the Karnataka-based KMF compete in neutral regions like Mumbai, Nagpur, Goa, Hyderabad and Chennai, they have so far not clashed on the home turfs. Amul’s decision to supply milk and curd through e-commerce portals in Bengaluru has been met with stiff resistance from Kannadigas, who see it as an attempt to trample upon Karnataka’s own iconic Nandini brand.